Entrepreneurs are relying a lot more than at any time on electronic promoting to enhance their brand name visibility. Even so, Electronic ads must be exhibited strategically throughout the online world for best engagement.
提供了较安全的投放环境：广告网络在采购媒体资源时往往选择比较高质量的网站资源，从而比较能保证投放环境的安全性，这个对品牌广告主来说至关重要。
广告网络是在规范化地管理和经营一个“小市场”，而广告交易则是提供了一个自由买卖的“大市场”。在“小市场”中，主要涉及的买卖双方都很明确，只有三方参与交易，即广告主或代理，广告网络和媒体；在“大市场”中，买卖方涉及面不再有限制，交易完成的随意性相对比较明显。从某种程度上来说，我觉得广告网络可以比喻为家乐福这样的超市，从全国各地采购很多的商品，然后归归类，让客户去购买；而广告交易有点类似淘宝商城，这个平台上既有大量的买家，又有大量的卖家，同样的商品的价格也会不同，也有很多人把广告交易平台比喻成股票市场，当你要买进某种股票时，只是出一个价格，然后由股票交易平台来匹配愿意出这个价的卖家，价格随行就市，上下波动。
The publisher has comprehensive autonomy here, considering that Each and every personal advertisement exchange is essentially run by a single publisher that personally invitations Every customer on the System. The publisher also has the ability to block ad networks and might prohibit 3rd-occasion associates from accessing its pool of impressions.
Programmatic advertising and marketing has been impacted by different sorts of advert fraud, with copyright materials standing out as an important problem.
Upon the availability of recent inventory, opportunity bidders obtain notifications by using bid requests, initiating an Nearly instantaneous bidding course of action.
It’s worth staying obvious about what these alternatives essentially are because the a person you decide on will have an effect on anything from the standard of advertisements you’re capable to Show to the costs-per-mille (CPM) you’re ready to make.
提供更好的人群购买功能：广告交易平台实现的是针对每个展示机会的实时竞价，对每个展示机会都可以提供观众的一些相关信息，譬如网页类别，行为属性等等，这些可以作为广告主出价的基础，从而真正实现以人为本。
Giving widely applied connection styles for example RTB endpoints, JS tags, and VAST tags allows advert exchanges to boost advertisement revenue and supply an enhanced expertise for both purchasers and sellers.
A private exchange is an invitation-only System in which publishers invite select advertisers to take part. They offer a lot more control about the caliber of traffic, and might be more secure as compared to open advert exchanges. Nevertheless, They could limit the size and reach of advertising and marketing campaigns.
Illustration: DSP makes certain advertisers have access to an array of impressions across publishers; that may be, They're focused to distinct buyers primarily based on their browsing patterns and location.
So, which makes it imperative to look an ad exchange’s anti-fraud abilities. Make certain the chosen advert exchange incorporates anti-fraud vendors to allow only reputable bid requests in auctions, thereby maximizing the general protection of your platform.
The caliber of inventory available on private advertisement exchanges is considered way superior to that of open up marketplaces. Non-public advertisement exchanges are, however, starting to be progressively well known with buyers, supplied the considerations about electronic ad fraud in open up here unregulated marketplaces.
The precursor of Xandr is AppNexus, a cloud-primarily based program System that enables and optimizes programmatic advertising and marketing. In 2018, AppNexus was acquired by AT&T and put underneath the Xandr division, acting as a movie advertising Market.